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With all the talk about link building, in my summation there are only a handful of ways to truly build value for your website that won’t get you penalized from search engines.

When you think about it, the only reason to link build is search engines, if they didn’t exist, then the competitive basis of being first or in the top 10 for that matter would not matter. However, since it does, then there are a few strategies that are known for producing consistent results worth noting.

Blogging your way to the top

In case you don’t know what a blog is, you are more than likely reading one now. Blogs (abbreviated from Web-Logs) are a wonderful tool that allow you to share your innermost thoughts about a subject with readers from diverse backgrounds.

In addition they are more than just an editorial tool, they are a website development tool, a social networking tool as well as a search engine optimization tool with a plethora of implications.

The way it works is, if a blog is hosted on your server within your site, then every time you post a page, you are adding a page to your website.

This is great as it allows you to deep link (link to pages in your root directory or sub directories) to provide valuable life support to pages that may be sinking in the SERPs (search engine result pages) or just need a great third party referral to give them a boost.

Every time you deep link, your entire site gets a lift, since sub directories are oftentimes seen as different sites that your root folder of your website. This means that strategic cross linking can benefit both i.e. linking from your blog to your other folders or vice versa.

The main thing to consider when writing a blog is moderate keyword density which essentially breaks down to (if you want to rank for a term, put it on your pages at least 4-6 times for every 800-1000 words).

Although keyword density is another subject entirely, the point is keep on topic and use header tags or headlines when applicable to assist the overall keyword proximity. Once you write your post, use your main keywords in the title to get the most impact from search engines, since the title tag is your life preserver if a search happens to fly overhead and drop a line.

Think of it like a beacon or homing signal, but the more words you use, the less potent they become as the ranking potential is spread out amongst the words. From there, add your tags, using the strongest keywords, publish it and off you go.

Articles and Article Marketing

Articles are essentially like excellent third party endorsements. They are a win / win situation for both parties since the site hosting it appears as an authority (from the fresh and relevant content) and your website gets a link back their site from the author’s bio, resource box.

Article marketing is just one tier of an overall marketing strategy, however it provides search engine visibility and links.

Make sure to use your main keywords in the anchor text of the resource box when mentioning your company or services and get an added boost from the back link as most articles are syndicated throughout the web and can continue to provide value for weeks or months after they are created.

Online Web Directories

Web directories have seen better days and are now under scrutiny from search engines as glorified link farms. As the shift from quality was monetized into paying for premier listings, the quality slid for most directories and anyone and everyone with a few bucks was granted access to a link.

As a result search engines have applied filters to offset the value that links pass from directories to eliminate people from gaming links (abusing the system) in an attempt to to inflate link popularity.

Don’t get me wrong, although they have seen better days, this does not and should not preclude you from using them, just be aware if your motive is to gain a preferential advantage, your better off sticking to quality content on your website and building links between themed sites, which leads us to the next point.

Contextual Advertising from On Topic Sites or Blogs

You would think that no such penalty would exist for sites that are seeking out other websites with similar content and strategically creating an alliance for the betterment of each other.

In the past that was considered reciprocal linking, it also has fallen under the scrutiny of search engine algorithms due to abuse in the past. A new form of link development emerged called contextual advertising or contextual link building.

Contextual link building is in essence, the use of writing on topic information and in the midst of the paragraph, thesis, article etc. Doing a little name dropping to give the site your link is pointed at a boost.

An example of this would be to drop a line about one of my favorite SEO Blogs like so and pass on a bit of link love to the recipient. But the point being, this method of link development is bar far on of the most effective mechanisms available for websites struggling to find methods to build links ethically.

The difference between ethical blogging and unethical blogging is one has value the other does not. It doesn’t take a genius to decipher if a blog or link is on topic, contextual and useful vs. inflated, self serving or just plain spam.

Last but not least, let’s discuss:

One Way Permanent Links or Paid Links.

Without debating if you should or should not purchase links, barter or just plain call the person up, build a relationship and work out some type of agreement. Let’s just say that this method is one of the most effective methods for gaining high page rank links with targeted anchor text directed toward your website.

In a nutshell, this can dramatically impact your search engine placement and skyrocket your site into the limelight granted that it is done tactfully and not too fast.

Ethically it is challenged by white hat SEO and is definitely somewhere in a gray area of link building. But with so many of the other traditional alternatives drying up, many websites are turning to paid links as an alternative.

My only suggestion, if your going to aim at all, aim high, be tactful, don’t build links too fast using any of the methods outlined above, otherwise you may not even be able to find your own site using your company name (otherwise known as banned).

Like anything, use moderation, create a nice mixture of editorial links, directories, one way links from authority sites (by writing articles about them, making contact, or befriending the webmasters wholeheartedly) and you could be on the receiving side of a boost in the SERPs.

We all know it, the more HIGH Quality links you have pointing to your website, the higher the search engines will rank your website. The questions is…”How can you get them without having to spend all that time doing traditional ‘Link Exchanges’ between webmasters, and more importantly, how can you get those high PR ‘One-Way’ Backlinks?”

Those are good questions indeed and I’ll explain them in a moment.

But, before I do, let’s first define what a “One-Way Backlink” is.

A “One-Way Backlink” is simply a link that points back to your website from someone else’s without you having to reciprocate back.

It doesn’t have to get anymore difficult than that.

The more pointing back to yours, the higher the search engines will rank your website depending on your keyword competition and the quality or PR(Popularity Ranking) of the backlink.

These are very important factors to consider when doing link exchanges because you want the best links possible.

I know I do, and I’m sure you do to.

If your new to the Internet Marketing scene then what I’m about to reveal to you within this article will literally save you tons of time and get you those much needed “One-Way Backlinks” so you can have a fighting chance for the keywords your website is optimized for.

So… what’s the BIG Secret?

ARTICLES!!

Why ‘Articles’ you ask and how do they get you “One-Way Backlinks”?

Well, first off, if you’ve been online for any length of time then you know that ‘Content Is King’, but the beauty of writing and syndicating articles is you get to include a ‘Resource Box’ with your articles that has all your website details in it along with your “URL”.

It’s that easy and if your good at writing articles and write them often and they target a specific niche that needs to be filled then they should have no problem getting picked up and spread around the Internet with all your website details and URL attached.

And… just so you know, articles are also considered one of the Best forms of VIRAL Marketing available on the Internet, so this should give you some incentive to get started as well.

Well, that covers the first question. Lets now move onto the last which is… “How do you get those high PR ‘One-Way’ Backlinks?”

Two words… “Article Directories”.

Article Directories are hungry for content and are always looking for fresh NEW content to add to their databases for their readers, webmasters and for newsletter and e-Zine publishers.

The great benefit to submitting to “Article Directories” is that they usually have high PR(between 4 and 6) within the search engines depending on if its new or not and is where you’ll benefit.

And that’s not all either. Everytime you submit a new article to an article directory it creates a NEW Optimized Page just for your article with all your website details and URL(MOST Important), so the more article directories you submit to, the bigger your network will grow with more “One-Way Backlinks” pointing back to your website from other high PR article directories.

And as those article directories are getting spidered daily by other search engine robots(known as Spiders) your new pages will get pick up and indexed within their databases as well building your link network BIGGER and Bigger.

If you see ANY potential in using this linking strategy then don’t sit on the fence.

Get started today.

There are many benefits to article marketing. One of the most important advantages is the number of backlinks that your articles can generate. Backlinks are one of the ways that the search engines determine the importance of your site. Sites that are most important show up on page one when someone searches. Sites deemed to be less important show up on the pages that follow. A page one search result on Google can significantly increase your traffic, while a page 237 listing is absolutely worthless. To increase the importance of your site, develop backlinks.

One of the best, easiest, and least expensive ways to generate backlinks is through article marketing. A good article can generate hundreds of valuable backlinks. However, the technique to generate backlinks is different than writing articles for income.

Articles written to maximize income should contain one or more text links in the body of your article for maximum exposure. These links pop out at the viewer and almost compel him to click. Articles written for backlinks should never include any type of link in the body. Webmasters who might otherwise publish your article, will not publish content that contains links in the body. Most webmasters want your links confined to the author’s resource box.

Another important factor to maximize backlinks is the number of links in your resource box. Your article will get the most exposure if it contains just one link back to the main page of your website.

One final technique to consider is the articles directories that you submit to. When writing for income you should submit your articles to the largest 20 or 25 sites. However, to generate backlinks, you need to submit your article to as many directories as possible. Doing this manually can be quite time consuming. Using some type of article submission software is ideal for submitting articles for backlinks.