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As a result of search engine changes, linking with other sites is becoming an increasingly iportant way to generate traffic to your website. Links done properly will repay the effort and not be subject to the whims of the search engines. No more need to be concerned unduly about algorithmn changes and the “Google dance”.

Why have a Links Page ?

A links page should give your visitors a choice of quality information and resources, not just a web page to improve your search engine rankings. Quality information on a links page is the best long-term strategy to improve search engine ranking.

Search engines are becoming very sophisticated and realise that many sites are putting up links merely to improve their rankings. Always exchange links with web sites that are connected with your site’s theme.

How Do you Find Link Exchange Partners?

One way is to go to the search engines and look for sites that are compatible with your own. Send the webmaster an email requesting requesting a link or phone him or her personally.

How can I tell the web site I want to exchange with has any traffic?

Check the traffic ranking with Alexa (www.alexa.com). This will give you a good idea of its popularity. Another way is to check its page rank with Google. If a web site has a page rank of 4, it is more popular than one with a page rank of 20. Try to exchange links with sites that have more traffic but you must be realistic also.

How do I show my links on my web Site?

You can put your links anywhere on your web site, provided you do not have a large page with links to all kinds of sites. Remember, keep your links relevant to the content of your site.

If you have only a few links, the best way is to have a list with the title of the web site and a short description of its content. Large numbers of links are not recommended as it looks a bit tacky.

Exchange links can be worth the time and effort if done properly. The golden rule is only exchange links with other web sites that have content related to yours.

Yes! Back links are still one of the most coveted items for webmasters who are into SEO and there are good reasons for it. Besides Google’s urdent effort to crush down on link sales, buying links is often not a feasible option for small webmasters.Under such situation most webmasters would often resort to link exchange or spamming blog and guest books. But they are to no good ! So what other ways can a website get back links and that too for free?

There are actually more than one ways to get good quality free back links to your website.

a) Directory Submission : Submit your website to good quality directories. There are plenty of directories that are free yet useful. Try to make a list of them and submit to them in accordance to their T & C. Most directories would approve your listin if you follow their guidelines properly and you end up with a bunch of good free backlinks. To check for a good quality directory, remeber the following:

A good directory would never ask for a link back

Try to find how old the directory is — the older the better

Check the number of sites already submitted – the more the number of sites the better it is

Check if the site links to websites that are potetial bad neighborhoods.

b) Blog & Social Media: Create a blog of your own. Believe me it is far better than spamming other’s blogs In almost all SEO related websites it i preached that content is the key to success because search engines love content and good contents gain links. What better way would you have to present your good content to potential linkers than postin it in your blog? It is important that you create a blog as a part of your domain, i.e, if your domain is http://www.example.com/, you can have a blog as http://www.example.com/blog . This helps to transfer the power of the free back links that you get in your blog to the main domain also.

Create good content on your blog and submit them to the social media websites like Digg, Del.icio.us, Reddit etc. If your content is really good, you are sure to get a host of Free back links. ( this reminds me, probably I should make my next post on what is “Good content”).

c)RSS Feeds: Generate a RSS feed and submit it to the RSS directories. On the Internet people are hungry for content, there might be a bunch of people waiting to put your RSS on their website and thus provide you with a bunch of free backlinks.

d) Submitting articles in an articles directory is very important for your online business. It gives you free targeted traffic as your authors bio is also attached with the article which contains the back links to your websites, when visitors read articles then they also visit your site and here they can be your free customer of the products you are selling. This also gives you the free backlinks, as search engines gives importance to these backlinks to any site and this contributes making your site’s rank increase and making it important for search engines.

e) Press Release: We all know what press releases are meant for but an advantage that we should not overlook is that a press release would always contain a link back to the website. So a well circulated press release is equals to a bunch of Free back links.

f) Website Review: There are various websites and forums that conducts review of website/product/services. Submit your website to these and with each review you are sure to get atleast one free back link. ( Drawback: if your product/service quality is bad you might get some negative review which in turn can affect your business)

g)Freebies: For those webmasters who can afford or are technically very strong; offer free widgets, templates and other freebies that people can use on their website and blogs and ask them for a link in return. Most of them would happily link back to your website for a good free wordpress template or a fancy widget.

Down Home Living Products & Gifts is now offering a FREE Link Exchange service in an effort to extend more options than just shopping to our visitors and customers. We wish to increase relations with the public, other businesses, and believe this addition of services will become a great networking venture.

This service offer can be completed, and you can be advertising with us within one day. It is as simple as one, two, three!

One: Visit our site and click on the Link Exchange link located in our menu. Fill in the request form.

Two: When received, we will e-mail our link to be posted on your site. Post this link on your site and e-mail us with it’s location.

Three: Once our link is verified, we will then approve your listing in our directory. That’s it! You are now promoting your website or business, and ours, for FREE!

*No adult, hate, racist, or morbid sites will be approved. Links submitted to irrelevant categories will not be approved. All submissions are subject to review.

With thousands of unique products and gifts to choose from at wholesale prices, Down Home Living Products & Gifts is America’s mail order catalog company! Our safe and secure internet storefront also has a wide variety of great, quality products. We also offer free promotional gifts, fundraising catalogs, bulk items, and specialty kits, Free Link Exchange, and much more! You can trust in us because, “Our Best Product, Is Our Service”.

Copyright (c) 2009 Ivana Katz

What is a Link Exchange?

Link exchange is an extremely powerful marketing strategy whereby a website owner exchanges links and banners with websites that have similar content.

Why should I exchange links?

There are several reasons that you should exchange links with other businesses.

Results in search engines are determined by the material you have presented on your site and by other off-page factors such as how many other sites link to your website. The more links you have pointing to your site from relevant websites, the higher your site will rank.

Exchanging links will drive valuable targeted traffic to your website when visitors follow a link from your link partners.

Your website will become a valuable resource for your visitors, as it will provide information they need. They may return to your site over and over to find more information.

How do I request links?

First, find websites whose business complements yours and add their website to your links/resource page. Rather than just placing a simple link, it’s a good idea to also include the business name, brief description and logo if possible.

Once the link is on your website contact the company and ask for a reciprocal link. For example if you are a wedding dress designer, you could contact businesses that sell wedding cakes, jewellery, flowers and also venues, celebrants etc.

Types of link exchanges

1. One-way Links

One way links are links that point to your site from others, but which are not linked to from your website. Google and many other search engines include link popularity as part of the way they evaluate and rank websites. Links are seen as a positive “vote” towards the quality of the website. As such, the more links from other relevant websites to yours, the better.

One way to get great links to your website is to submit articles and PR releases to other websites and article/news directories or use Social Bookmarking and Social Networking websites.

2. Reciprocal Links

Reciprocal links, also known as ‘link swaps’, ‘link exchanges’ and ‘link partners’ are two way links between two websites. They not only drive traffic to your website, but also help with search engine ranking.

It is particularly important to exchange links with websites that have a high Page Rank. Page Rank is a value that Google gives to a web page based on the importance of the page that is determined by the number of incoming links to that web page. You can see your website’s Page Rank on the Google Toolbar, which can be downloaded from:

http://toolbar.google.com

3. Triangular OR Three Way Links

Three way link is whereby Website 1 links to Website 2 who links to Website 3 who links to Website 1 and so on. The ultimate goal is to never have two websites link to each other, which is considered reciprocal linking and less effective in boosting search engine rankings.

Link exchanges are very important if you want to drive quality traffic to your website and help rank your website at the top of the search engines. Although it can be time consuming, link exchanging is very powerful. If you have limited time, you can employ the services of a link exchange company. Simply search for “link exchanging” in your favourite search engine.

Driving traffic to your site is the lifeblood of your online business and with all the different ways you can use to drive traffic like pay per click campaigns, banner ads and such, ultimately you want to be able to drive free traffic so your advertising costs are minimum and you get to keep all the profits to yourself.

But how do you do this?

Ranking high in the search engines. Search engines are the kings of the internet, they receive thousands of visitors everyday and at the same time they are responsible to driving traffic to thousands of other sites and these sites receive all that traffic because they rank high on the search engines. When people search for a particular term on a search engine the sites receiving the most traffic are the ones that appear in the first few pages of the search results.

Most people say the key to ranking high is to optimize your pages with the right keyword density, keywords in your title tag, keywords here, keywords there and all of these techniques work but the one with the most value to the search engines are the links pointing to your site from other sites which are known as backlinks or inbound links.

In the early days of the internet webmasters figured out the search engine’s algorithms and they were ranking high for a whole different variety of terms in order to send people to porn sites. Let’s say you searched for the word “Golf Clubs” you could easily end up on a porn site even though the search result said otherwise. The search engines needed to come up with a solution to this problem or their business would be in trouble.

They came up with the link popularity system where the website with the most backlinks would be consider more relevant than websites with a lower number of backlinks. Google in particular will give much more credit to websites with a lot of backlinks. So if your site does not have any other sites linking back to your site the chances of receiving free traffic from the search engines will be low.

In order to determine the amount of links pointing to your site you can simply go to https://siteexplorer.search.yahoo.com/mysites and type in your domain name in the search box, click on explore URL and they’ll show you the amount of backlinks you are receiving.

Building backlinks to your site it’s extremely important if you want your site to rank well in the search engine and become an authority site. Start building those valuable links today and enjoy the free traffic.

We all know it, the more HIGH Quality links you have pointing to your website, the higher the search engines will rank your website. The questions is…”How can you get them without having to spend all that time doing traditional ‘Link Exchanges’ between webmasters, and more importantly, how can you get those high PR ‘One-Way’ Backlinks?”

Those are good questions indeed and I’ll explain them in a moment.

But, before I do, let’s first define what a “One-Way Backlink” is.

A “One-Way Backlink” is simply a link that points back to your website from someone else’s without you having to reciprocate back.

It doesn’t have to get anymore difficult than that.

The more pointing back to yours, the higher the search engines will rank your website depending on your keyword competition and the quality or PR(Popularity Ranking) of the backlink.

These are very important factors to consider when doing link exchanges because you want the best links possible.

I know I do, and I’m sure you do to.

If your new to the Internet Marketing scene then what I’m about to reveal to you within this article will literally save you tons of time and get you those much needed “One-Way Backlinks” so you can have a fighting chance for the keywords your website is optimized for.

So… what’s the BIG Secret?

ARTICLES!!

Why ‘Articles’ you ask and how do they get you “One-Way Backlinks”?

Well, first off, if you’ve been online for any length of time then you know that ‘Content Is King’, but the beauty of writing and syndicating articles is you get to include a ‘Resource Box’ with your articles that has all your website details in it along with your “URL”.

It’s that easy and if your good at writing articles and write them often and they target a specific niche that needs to be filled then they should have no problem getting picked up and spread around the Internet with all your website details and URL attached.

And… just so you know, articles are also considered one of the Best forms of VIRAL Marketing available on the Internet, so this should give you some incentive to get started as well.

Well, that covers the first question. Lets now move onto the last which is… “How do you get those high PR ‘One-Way’ Backlinks?”

Two words… “Article Directories”.

Article Directories are hungry for content and are always looking for fresh NEW content to add to their databases for their readers, webmasters and for newsletter and e-Zine publishers.

The great benefit to submitting to “Article Directories” is that they usually have high PR(between 4 and 6) within the search engines depending on if its new or not and is where you’ll benefit.

And that’s not all either. Everytime you submit a new article to an article directory it creates a NEW Optimized Page just for your article with all your website details and URL(MOST Important), so the more article directories you submit to, the bigger your network will grow with more “One-Way Backlinks” pointing back to your website from other high PR article directories.

And as those article directories are getting spidered daily by other search engine robots(known as Spiders) your new pages will get pick up and indexed within their databases as well building your link network BIGGER and Bigger.

If you see ANY potential in using this linking strategy then don’t sit on the fence.

Get started today.

Are you looking to improve your website overall, such as traffic and search engine ranking, one thing you definitely want to consider is a free link exchange. A free link exchange can do wonders for the popularity of your website. One thing that most every search engine looks at, when determining rank placement of your website, is link popularity. The thing about link popularity is that it has now become one of the most identifying factors when it comes to website ranking.

Many people are not aware of what a free link exchange is or how to even begin using one. A free link exchange is a specific website on the internet that allows you to post a link to your website, along with a description, and Meta tags, in efforts of exposing your website to their users. However, most free link exchanges require what is called a reciprocal link. A reciprocal link is the act of exchanging links with another website. To put it simply, they would place your link on their website in exchange for you placing their link on yours.

While this may seem easy and you are probably ready to jump right into finding a free link exchange directory, there are a few things you should know before you get started. First, you want the free link exchange to be relevant or have relevant categories to your own site. If you operate a pet store website, you would not want to participate in a free link exchange with a music store. Instead, you would want to participate in a free link exchange that offers a category or sub category, or conducts business that is relative to your own site.

For example, with a pet store website, you would want to exchange links with a pet food dealer, pet lovers, pet supplies website, or even a breeder, any other site that has to do with pets. Another thing that can help with your link popularity is the ranking of the free link exchange website. The higher the site ranks on search engine, the more relevant your link to and from them becomes in the eyes of the major search engines.

Again, by using a free link exchange, you can improve not only your website, but the traffic and ranking on the search engines

The great thing is, that the free targeted traffic is not just a dream but a reality also. Search engines see the number of incoming backlinks like votes, which related web sites give to your site by setting your link on their page.

The search engines evaluate your site according to the number of incoming backlinks. The more your site has them, the more useful it is and the more higher search engines will place your site on the search result pages. And the more targeted web site traffic you will receive.

Sounds too easy to be true. But suprise, suprise, it is easy. The process is called web site optimization., which means using ways to get higher search engine position. So the key is to know, how search engines put all sites in certain order.

The first thing to get targeted web site traffic is to make a so called on page optimization.The keywords play a leading role in that process. As you know people search information in the internet by typing keywords or – phrases on the search bar and will get a list of pages as a result, which all include the keyword searched.

Now you understand that to be able to get the first place on the result page, you have to win all other pages. You can do this, it is not complicated, when you know according which factors search engines set the pages in certain order. The only target is to get the first place, because that will bring the maximum amount of targeted web site traffic to your site.

The keywords must be big enough but not too big, nor too small. You have to analyze the PR and the number of incoming backlinks at least from Google, MSN aand Yahoo. It has my experience that keywords make it possible to get on a certain result page and the number of incoming backlinks make it possible to increase the position and finally to reach the number one position.

This and only this, is the order of issues in the optimization process. It means that by using only huge number of incoming backlinks, you cannot reach your target. The direction is missing. Keywords will direct your site to the right search result pages.

Because free targeted web site traffic is so important, you may wonder how you can build the amount of incoming backlinks, which is needed. How to make other websites to set your backlink on their page. Maybe the best way is to write keyword articles and distribute them using some software, which will broadcast them into hundreds of directories and websites with the click of the mouse

These articles will do two things. They will form the required number of incoming backlinks and they will pre sell the idea of your page and then bring these warm visitors into your website.

Could you hope anything better to your internet home business?

 

Climbing to the top of the search engines is the goal of every home base business owner that own a website. A well optimize website alone may help you achieve those goals if you are a niche market with little competition. On the other hand if your niche market is one shared by many marketers, you will have to prove to the search engines that you site has more relevance. The way to differentiate your business from the many on the internet is by creating high quality backlinks.

 

Many website owners are deterred from generating high quality backlinks to their website either from lack of time or lack of money. The truth is that creating thousands of backlinks does not have to be time consuming or costly. In fact there many ways to generate high Pr backlinks to you website for free. Using the methods I am about to share with you will be able to generate a PR 3 ranking in 90 days or less.

 

The first thing you must do to create free backlinks is to join five forums related to your niche. Once you have joined five forums, make sure you make a least 10 post per day to each forum. Forums usually have a high pr ranking and they are indexed by the search engines. Furthermore, every one of your post will equal to a high quality backlinks as long as you make sure you include you website’s url in you forum signature.

 

The next step you will need to take is to submit your website to as many directories you can that are relevant to your websites content. You can either submit your websites manually or you can use a submission service to speed up the process. In addition to the backlinks, you will also generate a great deal of traffic.

 

The third step will be to write three articles per week and submit your articles to fifty article directories every week. This method is one of the most effective, because once you submit your articles, chances are they will get picked up by other article directories creating even more backlinks to your website.

 

The fourth method is to post to one hundred social sites at least three times a week. There are hundreds of social networking websites like Digg, Sphinn, Stumble Upon and Mixx. These social web 2.0 sites have a high Google ranking and also can create a heap of traffic. I suggest posting to one hundred social networking and social bookmarking sites daily. To make the submission faster you should use a social bookmarking software to post to multiple sites at one time.

 

The final step is to submit your RSS feed to one hundred RSS directories. If you do not have an RSS feed for your website, you should look into creating one. RSS feeds are important in generating backlinks and traffic to your website. In the meantime you can substitute for not having an RSS feed by posting comments to ten do follow blogs daily.

 

The steps provided will take you approximate 3 hours per day to complete, while establishing a PR 3 website will bring you tons of traffic from the search engines. You may also receive offers from advertisers to display their ads on your PR 3 website thus increasing your income dramatically.

If you’re the least bit serious about promoting your website(s) online then you have probably heard the recent cry that one’s website needs links coming into it. Lot’s of links. And without these many, many links one is the proverbial billboard in the desert waiting to be seen by those thirsty for sustenance.

Well after these several years that I’ve been on the internet I too heard the call and have followed the many internet bandwagons that have rolled into e-town touting the next ‘latest and greatest’ snakeoil software to get one traffic that they won’t believe.

You know the cry… ‘The traffic explosion your favorite web guru gets – and it’ll only cost you $795 to attend this three-day conference to learn how to play with the big boys (and girls) online.’

Sound familiar? To most owning one or several websites it will.

But after being dragged around the reciprocal linking millstone over the last several months in a valiant attempt to obtain many reciprocal link exchanges and closely monitoring all completed link requests I can truthfully say that that job in itself is a bugger to track and stay on top of.

Why?

Because for the most part one has to rely on one common denominator in that equation… people.

I finally realized that this tactic of getting traffic ‘for free’ and having it prove itself as viable was indeed true. Link-exchanges do work. But they ARE work too.

But with me being the type of person who writes with my eyes closed (literally), I was told by a couple of e-friends that I should pursue ‘articles’ more vehemently. I didn’t know what they meant so what I did was find out about a couple of the bigger article directories on the Net and I submitted a couple of my writings to them. And then I promptly forgot about this process because it was extremely labor intensive.

And with me being a relatively lazy fellow at times I ‘moved on’ to other tasks that seemed more to my liking. And ease of use.

But after getting relatively burned out with this link-exchange stuff and dogging real live people to honor link exchange requests after I had ‘nicely’ place an unexpected link to their site on my site, I was tired of this whole process.

~~~~COMMENT~~~~
Yes, I know there are automated processes and software out there that will do this linking stuff for one, but again, I’ve also read how the SE’s are ‘onto’ these tactics and reciprocal links aren’t as effective as they used to be.

But they are still effective, that’s why I still honor the odd link exchange request I get. I just don’t spend all my time doing this anymore.

But getting back on track to the actual subject of this article…
~~END COMMENT~~

Back a couple of months ago, I somehow received an email about a new software program that would do ‘article submissions’ almost automatically.

But let me first digress somewhat and tell you what ‘article submitting’ is.

Article submitting may sound kind of formal and only for ‘writers’, but it isn’t.

Essentially, anytime one writes something of extended length, even a longer webpage, they’ve written an ‘article’.

Think about it. If you have a website that you’ve personally written, then you have written articles related to the subject of your website.

So, if your website is all about the best way to burp babies, then you have a whole bunch of ‘articles’ that you’ve written about parenting, specifically, burping babies.

What you can then do is submit these articles throughout the WWW and get yourself known as a baby burping expert.

But even more importantly, you can take each of the webpages you’ve written on your website and turn it into an ‘article’ – add a link BACK to your site in the footer of the article – and voila! you have written an article and ALSO obtained a link back to your site whenever someone else uses that article.

And all this without having to hassle with e-chasing that non-compliant link partner to honor their link exchange with you.

Sound cool? It is.

Now, like everything else, there is a downside to all this article writing.

It takes time to do.

First you have to have written YOUR OWN articles/webpages. And then you have to personally submit them to any of several hundred article directories floating around in cyberspace.

And of course there is the whole idea of you having the motivation to do this submission stuff too, so let me share a little bit of motivating statistics with you.

Remember how I mentioned earlier about having piddled with submitting a couple of stories/webpages I had written to several of the major article directories? Well, that was about 14 months ago. And remember how I told you that I did this and then promptly forgot about all this article submission stuff?

Well, over those 14 months since I did this, which by the way only took about one hour to do, I now have about 300 STATIC, incoming links to my site from those two articles being posted around the Internet. Yes, 300 incoming, NOT reciprocal, links.

And so what I did was after I received that email from someone touting this article submission software was to do some research on this whole article submission automation software process.

What I came out of this research with was that as of now there are two main article submission software programs that allow one to automate most of the process of doing this sometimes laborious task.

And since it is so repetitive and sometimes painstaking to do manual article submissions I thought that this would be one way to get me back into this process that I think is well suited for the way I like to promote my business online. With words, that is.

After much mental deliberation, and financial detailing, I opted to go for an article submission software that was released during the summer of 2005. Besides it being almost one-third the price of the other main player in this article submittal software e-competition going on, it also appeared to have a lot going for it with a money-back guarantee and a manual and good developer-support.

So I bought it several weeks ago and have been using it everyday to promote several of my websites by submitting ‘articles’ I’ve written to the several hundred article directories included in the automatic submissions this software does for the user.

And to say the least, the results, so far, are extremely impressive.

One little statistic. Remember those two articles I submitted 14 months ago and obtained over 300 incoming links from doing so? Well, I’ve used this software to continue submitting them to other article directories included in the software program.

And now that 300 incoming links number now numbers almost 700. Yes, 700 incoming links from just those two articles. An increase of approximately 400 incoming links, in just five weeks.

To me, those are some GOOD results. Especially without having to chase other humans to reciprocal link with me, building link webpages, tracking linking emails, checking links, buying tracking software, and all that stuff that goes along with the reciprocal linking process.

So, if you’re tired of buying links and chasing other website owners for reciprocal link exchanges, do consider using content you’ve written as a way to get links, and eventually traffic, into your site.

Written by Andre Best
President, Ultimate Results, Inc.
http://www.articlesandauthors.com/ – THE Premier Site for Articles AND Authors

(Authors permission is granted to share this full article with others. Just leave the signature line intact, please.)