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To increase link popularity, you need solid link building techniques. Link building allows you to establish relevant inbound links to your website, which in turn increases search engine rankings and helps you get traffic.

If you aren’t familiar with the different methods people use to increase link popularity and get traffic, the first thing you need to know is that not every link building method is considered acceptable. In fact, some of the methods used to increase link popularity are considered so unethical that they can actually get you in trouble with the various search engines.

To help you differentiate between what is ethical and what is not, here is a list of the most common link building methods used to get traffic:

Social Bookmarking

There has been a lot of discussion lately in regards to using social bookmarking as a way to get traffic and increase link popularity. Some people think that this link building technique borders on unethical.

The truth is that it depends on how you utilize social bookmarking sites. If you are an active member of a social bookmarking community who posts links to a personal website and other relevant sites to increase link popularity for everyone, you are doing nothing wrong. If, on the other hand, you create an account and repeatedly submit your own links and nothing else to get traffic, you are participating in spam-like behavior.

Spamming

Spamming can sometimes get traffic to your website, but it is not the best way to increase link popularity. Most of the search engines frown upon spamming and have the ability to catch inexperienced spammers within a month or two.

The following link building techniques are considered unethical spamming by the major search engines: participation in unrelated and centralized link farms, automatically generated doorway pages, and false redirects.

Article Submission

Manual and automated article submission is another link building technique that has garnered proven results over the years. Article submission is widely thought to be an ethical way to increase link popularity and get traffic. Nevertheless, there are exceptions to the rule.

For example, article submission that is fully automated but not targeted is usually considered spam. It is also a huge waste of time when compared to other link building strategies. If you want to get traffic and increase link popularity, you must submit articles to the right directories.

CBuying Links

Search engines often advise against buying backlinks as a way to increase link popularity and get traffic. The reason is because it cheats their ranking system and is therefore considered unethical. Even so, there are plenty of website owners who employ this link building technique and reap great rewards.

If you want to give this link building strategy a try, the key is to start slowly by buying only a few backlinks. Buying 1,000 links in one day looks suspicious. You will also want to be careful as to where you buy your links from. Ten quality backlinks will help you increase link popularity and get traffic; 100 poorly regarded backlinks will not. Keep in mind you backlinks need to come from what search engines will consider good neighborhoods.

You might consider hiring a link builder to increase traffic to your website. In this case, you can have lots of links to other sites related what you are promoting. Link building is one of the fastest ways as a traffic generating strategy.

You could also make a link page to your site. Why should you put link page if you can hire a link builder?

Creating a link page on your Web site can give other Web sites permission to link to yours. It should be very easy for them to include you by providing cut and paste HTML code. Incorporate your key phrases into the linking code. Create small banners or buttons for this purpose as well.

Leave your Links Everywhere – in chat rooms, guest books, etc. You would be surprised at where your link turns up on search engines when you start doing this. And if the SE has found it, then it adds to your link popularity.

Be Creative and Visible. One of our most successful methods for increasing link popularity is to offer “awards” (a gif that links back to our site). We create a strong incentive for the awardees to place the award on their site because the awardees perceive a benefit he gets to tell the world that another site recognized his site as a quality site.

Accordingly, there are times when one has a difficulty in link building.

So, when in doubt, it pays to follow the golden rules of link building by Danny Sullivan:

Get links from pages that are read by the audience you want

Buy links if visitors that come solely from the link will justify the cost

Link to sites because you want your visitors to know about them

Link Building can definitely be an extremely difficult task if you want to take it on based on purely human labor to go out and request for links, whether they are one way or reciprocal.

If link building is a difficult task for you, you can have banner advertising. Banners have become the most popular means of advertising on the Internet. You can organize your banner advertising for free through banner exchange programs. If you decided to pay for your advertising it is better to do some research on where your advertising dollars would have the best return. The basic concept of banner exchange is that if you show another site’s banner ad (linked to that site) on your site then they will show yours (linked to your site) on theirs, hence giving your site exposure and the chance of a hit. As this stands it would simply be a reciprocal link agreement between two sites.

What you need to consider, if you decide to buy banner advertising? Where are you going to advertise your banners? Banners on General Rotation are displayed at random across any part of a web site to any site visitor. Also know as “Run of site” these campaigns tend to be the least expensive because they are the least targeted.

These are the different site advertising strategies for banner ads:

Single site advertising

Network-wide advertising

The prices for banner advertising may vary depending on place & type and other special conditions of advertising. The type of banner you choose to expose will depend on what you’re trying to achieve. If you’re trying to attract visitors to your site and image is important, then a graphic banner may be most suitable.

If these stuffs won’t work for your site, Promote on your own site. One often overlooked place to promote your Web site is the site itself. It’s one thing to get the word out about your Web site and attract first-time visitors. It’s another thing to convince those visitors to come back again and again. Fortunately, there are a number of techniques you can use to entice visitors to return.

Here are a few things that you can do:

Feedback and FAQs

Make them members

Spread the news

Start a conversation

There is no better satisfaction than knowing that you have promoted your site and drove lots of traffic without the aid of other sources. Though, it doesn’t guarantee speedy success to reach the target market or niche that would be interested to your product, service or business in general.

Nevertheless, it is all worth trying. One failure in one strategy may lead to a better way discovering another strategy that could best drive traffic to your website. Experimental techniques may be advisable but at your own risk.

Search engines are the gateway to the Internet.They are the first tool that potential customers use to find the products and services they need. This is why link popularity is so imperative. If the customers do not find your website, you have no possibilities of making any sales.

Link popularity refers to the ranking assigned to your website by the search engines, and it determines the ranking your page gets when keywords are entered into a search engine. So, how do you make your link popular?

Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It’s a simple formula, but a very important one. Google created the system, and now virtually all the most popular search engines employ it to rank your web pages in their indexes.

The more commonly used your keyword is, the harder it will be to achieve link popularity, but without achieving this step, it is almost certain your site will never rank highly on any search engine. But don’t be discouraged; there are tried and true ways of achieving link popularity using the most competitive keywords.

There are a few things you should be aware of. The first is that just linking up with a large number of other websites will not achieve link popularity. In fact, it may have quite the opposite effect. This is particularly true when pertaining to websites that are nothing more than “link farms” – pages containing line after line of indiscriminate links. Search engines may aggressively discriminate against your website if you are associated with a link farm, so steer clear of them!

The next thing to bear in mind is the quality of the site you are linking to. Never link to a page you have reservations about your visitors seeing. The last thing you want your website to appear as is indiscriminate and cheap. Linking to sites of poor quality will only lessen your link popularity, if not completely destroy it.

The next step after you have attained directory listings is to locate other quality sites that will increase your link popularity. Try to find sites that are in some way related to yours, so not only will your link popularity increase, but your customer base may also be expanded.So where can you find such quality sites? Early Planet offers you Free Links to 100s of its own network of high pagerank sites.

The first thing to do is to add a link on your own links page to their site. This is an essential first step, it shows good faith, and ups your chances significantly of their reciprocity. After you have added their link, you must contact the webmaster of their site. Since this is almost always done by email, you want to make sure it is immediately clear that your message is not junk mail. This requires that you tell them right off the bat that you have added a link to their page on your site. A hook like this almost always insures the reader will read on.

Next, be sure to be flattering and let them know how much you appreciate their website. Make sure you emphasize that you have actually visited their site, and that their site is not just a random pick. Give them the address of your links page, and ask them to check out the link for themselves. It’s a good idea to mention that they will not only benefit from the increased traffic your website will direct their way, but you will also increase their link popularity.

Then set up a schedule to check your ranking in search engines frequently to see if your link popularity has improved. This is not achievable in the blink of an eye. It will take some time and a good deal of work. There is no way around the labor-intensive quality of improving your link popularity, which is why search engines regard it with such importance.

By the way – make sure you have a beautiful, streamlined site or you will never persuade anyone to link up to you. Be prepared to keep plugging away at this process, as long as it takes, until you achieve link popularity stardom!

There are many alternatives to increase link popularity: writing useful site content, asking from other related authority sites, creating content for the third party, social sites, social media sites and writing articles for directories.

But lets keep it simple! First, lets start by discussing why you should never buy links or swap links and then how should you increase link popularity successfully according to agreed strategy.

1.Never Buy Links.

Why? Because your business opportunity will suffer from paid links. The search engines want links, which are based on the content judgement, when someone puts the backlink on his site.

As a first search engine Google has started to punish sites, which use paid links, so buying links is riskier than ever. Google also punish sites, which sell links, so they take this issue seriously.

If your business opportunity uses paid links, your competitor can easily find it out and report Google, who will then turn them off.

2. Avoid Link Swapping.

If your business swaps links, its a barter deal: you put his link on your site, if he puts yours on his site.

This strategy is also pretty easy for the search engine to detect and devalue. You can always swap links with a small number of selected partners, but your SEO will not get the benefit.

If your internet home business opportunity uses lots of swap links in order to increase link popularity and the share of these links represent a large percentage of your total number of inbound links, you may have a problem and a lower ranking at Google.

3. How To Build Up A Linking Strategy?

Every internet home business opportunity has a target and a strategy, which sets the guiding for linking strategy.

The home business opportunity communication strategy includes the target audience and the ways how to reach it economically. But maybe the most important guideline sets the skills of the home based business opportunity owner and the promotion ways he has selected.

The nature of the competition can set targets for link building: if everybody is building links in your home business opportunity industry, should you also? Should you change links with the competitors?

Your internet home business opportunity should increase link popularity there, where the chances are and where the competition is not too tough or you can beat it. Think, what chances your competitors do not use, is there your opportunity.

As a rule we can say, that the quality is more important than the quantity. Smaller amount of good connections can bring much more, especially from search engines, than huge number of links from PR 0 sites. From the brand building angle, it is not wise to link certain sites.

4. How To Pick The Linking Strategy?

Your home business opportunity should start with the issues mentioned above. There is no simple formula, so it is better to brainstorm with fellows, because this is an important part of your communications mix.

KISS, keep it simple stupid! If the strategy is important, as important are the time and skills you have in use. You just cannot master many promotion strategies, so think carefully is linking a part of your strategy.

On the other hand, to increase link popularity takes time only during a learning period, but when you have done it, its done!

Search engines are the gateway to the Internet; they are the
first tool that potential customers use to find the products and
services they need. This is why link popularity is so
imperative. If the customers do not find your website, you have
no possibilities of making any sales.

You’re probably wondering what the blazes is popular about a
link! Well, in a word – plenty! Link popularity refers to the
ranking assigned to your website by the search engines, and it
determines the ranking your page gets when keywords are entered
into a search engine. So, you’re probably wondering, how do I
make my link popular?

Search engines are discretionary, giving status and ranking to
sites that have links to their pages from related, quality
sites. It’s a simple formula, but a very important one. Google
created the system, and now virtually all the most popular
search engines employ it to rank your web pages in their indexes.

The more commonly used your keyword is, the harder it will be to
achieve link popularity, but without achieving this step, it is
almost certain your site will never rank highly on any search
engine. But don’t be discouraged; there are tried and true ways
of achieving link popularity using the most competitive keywords.

There are a few things you should be aware of. The first is that
just linking up with a large number of other websites will not
achieve link popularity. In fact, it may have quite the opposite
effect. This is particularly true when pertaining to websites
that are nothing more than “link farms” – pages containing line
after line of indiscriminate links. Search engines may
aggressively discriminate against your website if you are
associated with a link farm, so steer clear of them!

The next thing to bear in mind is the quality of the site you
are linking to. Never link to a page you have reservations about
your visitors seeing. The last thing you want your website to
appear as is indiscriminate and cheap. Linking to sites of poor
quality will only lessen your link popularity, if not completely
destroy it.

So let’s get to what you need to do to achieve supreme link
popularity and improve your rankings to stellar status on all
the popular search engines.

The first step, and the fastest way to get your foot in the
door, is to get a listing in a popular directory, such as Open
Directory Project and Yahoo. If your site is business-related,
you will want to be listed on Yahoo, and despite the fact that
it will cost you around $300 a year, it will be money well
spent. If your site is non-commercial, the listing will be free,
but it will take time and follow-up to actually get it listed.
Open Directory is gives you a free listing whether you are
business-related or non-commercial, but be prepared to make a
lot of follow-up inquiries before you see your site listed.

You are aiming to get listed in the highest level of appropriate
category, and this just takes some common sense. For example, if
your company ships Alpaca wool from an Alpaca farm located in
the middle of Nowhere, Tiny State, do NOT submit your listing to
“Retailers from Nowhere, Tiny State.” BIG MISTAKE! All you have
to do is look a little deeper – and submit your listing to the
“Fine Alpaca Wool” category. You will not only associate
yourself with culture and quality, but you will be listed in a
national category.

To continue to PART 2 Click here.

This article may be freely reprinted as long as all links and
author information remain

The same thing happens everyday on the web with new sites. You take a lot of time designing a new website. You dump in a lot of hard work. You bring the site online for good, put the link to it in a few places, and hold your breath. You’re waiting for it to take off, but it just seems to be stumbling. You try everything you can, but nothing is making enough difference. So you bite the bullet and buy a backlink from a high page rank site in hopes of gaining both traffic and a higher position in the search results.

To see if this tactic still works, let’s look at Google’s standpoint. According to Matt Cutts, Google is absolutely against buying backlinks, as this defeats the purpose of a backlink as a “vote” for another site since it is paid.

In the past, Google has not been able to cut down effectively on this practice. They employ a lot of very smart people and they are getting better at it. While they may not find out today of purchased links they are determined and it’s just a matter of time.

There are 3 possible solutions if you really want to purchase links to help out your site, depending on your goals.

One solution is to purchase a backlink from a site that does not normally do this or would not be suspected. This means avoid link brokers, and avoid the sites that blatantly advertise that they sell links. Those are easy to figure out. I don’t recommend this method, but some webmasters are doing it with success at the moment.

The second solution is for those wanting mainly the traffic from a high page rank site of the same topic. The best way here is to have a rel=”nofollow” put in the link itself so Google will not count the link as a backlink and thus no possible penalty. If you want the visitors directly from the link, then this is by far the best way to go.

The third solution is to join a valid link exchange system (definitely not a link farm) and naturally exchange with other sites which is not easy, but it’s playing by the rules.

Buying links to help your search engine ranking in this day and age of Google running the show is pretty risky and there has been numerous examples of buying links directly lowering a site’s ranking. Buying links as a quick way to boost your site’s ranking has really become one of those outdated methods for those who want to remain in a good position once you’ve worked so hard to achieve it.

So, its high time you completed building your website and are very exited about the awaited response. But the thing you are unaware about is what to do about the backlinks and traffic? If you do not have them in adequate quantity then your chances of achieving success in by your website are minimal. You must be thinking why do you need traffic? The answer is simple. Without web traffic it is almost impossible to spread out the information on your website. Plus, you will not be able to make any sales too. See how important is traffic for your website? Well if the fact has finally gone into your head then stop looking over that forum or a blog post and the reasons why your website is unable to generate the required rate of web traffic. Whatever is your objective for future, enough backlinks and web traffic is what you need to achieve the same.

Backlinks are arriving links to a web page or site. The more they exist in the SEO (Search Engine Optimization) world, the more is the popularity of the website. Basically, a backlink signifies who is giving a thought to that site or web page. Therefore, backlinks are responsible for attracting traffic to your website. So, what are you waiting for? Build backlinks. For this, you will have to swap links with bloggers and undertake submission of directories. It is almost obvious that you must have heard loads of advice about backlinks but none of them explained the right method to some sophisticated back linking. You must be familiar with the basic stuff regarding the back linking. Don’t panic real advice is right in the corner.

With some useful techniques you can certainly find out the web pages related with your website and hence a one way backlink. As the cyber world progresses, the significance of the backlinks related to the content is also growing. When you are already practicing these techniques then one thing should be kept in mind i.e. not to spam. Be careful while you post your valued comments. Always read before you comment on something and make your comments constructive. You will also benefit equivalent to the website owner because there will be reduced chances of your link getting deleted. Never forget to use keywords in your text, go for anchor text. An anchor text is the clickable word along with your URL.

Increasing traffic for your website is both important and easy. Apart from the above mentioned methods there are others like forum posting and writing articles. Start by posting on forums which relate to your product or service. This is a great way to increase web traffic. The best thing is they are free of cost and place your target market in a certain location. But there are some forums which are not so user friendly. They don’t allow advertising. So be careful in dealing with them.

Article writing is another of the free and useful resources. This is the best method to attract web traffic. It sounds a tedious process but it is sure to help you in the long run. Articles assist in providing back links ultimately pushing your website in the highest of the search engine rankings.

When you have a site online no matter what it is, it is important for you to be able to build backlinks to your site. Do you have a sports site that you want to build sports backlinks to?

This can be done easily enough. It will take you some time to do but once it gets started it is much easier to keep it going. There are a couple of different ways that you can get the sports backlinks that you want.

One: Directory submissions. You want to make sure that you submit your website at the popular directories such as MSN, Dmoz, and Yahoo. Your pages need to have relevant information and they have to meet the rules and regulations of each of the directories but they will gladly accept your website if you meet these two things.

Usually when you submit your site to these directories for sports backlinks, they will be reviewed manually by editors and they wont approve your site for a backlink if it is junk or irrelevant to the given topic or category. Once you site has been approved by the editors you will get a good quality backlink that will help with your search engine ranking.

Two: Article submissions. This is one of the best ways to get the sports backlinks that you want. However, the article has to contain useful information and it has to be approved by the editors of the article directories. You want to make sure that when you submit your article, it needs to be categorized right. So for example, if you are writing an article about sports or sports equipment, then you need to make sure that you put it in the sports category or one that is relevant to the article.

Another thing you want to make sure that you do is to submit your article to the more popular article directories to get the most sports backlinks such as, iSnare, EzineArticles, IdeaMarketers, GoArticles, etc. There are a lot of directories that you can use but starting with the most popular ones will help you to build backlinks faster.

Three: Blogs and Forums. These are also great for building backlinks to your site. You have to be careful when using this method because of the fact that public participation is high in these two areas, which means that they are more prone to having people start link spamming.

This is not something that you ever want to do. You need to make sure that you get good quality backlinks. The way to do this is with blogs and forums you need to participate only in constructive discussions and be careful about accepting backlinks if they point to poor content or lesser ranked sites.

These are all very good ways to build your sports backlinks. You just have to make sure that you get started and then keep getting more and more backlinks on a daily or weekly basis. The more effort you put into getting good quality backlinks the more traffic you will get to your site and the better page rank it will receive.