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To increase link popularity, you need solid link building techniques. Link building allows you to establish relevant inbound links to your website, which in turn increases search engine rankings and helps you get traffic.

If you aren’t familiar with the different methods people use to increase link popularity and get traffic, the first thing you need to know is that not every link building method is considered acceptable. In fact, some of the methods used to increase link popularity are considered so unethical that they can actually get you in trouble with the various search engines.

To help you differentiate between what is ethical and what is not, here is a list of the most common link building methods used to get traffic:

Social Bookmarking

There has been a lot of discussion lately in regards to using social bookmarking as a way to get traffic and increase link popularity. Some people think that this link building technique borders on unethical.

The truth is that it depends on how you utilize social bookmarking sites. If you are an active member of a social bookmarking community who posts links to a personal website and other relevant sites to increase link popularity for everyone, you are doing nothing wrong. If, on the other hand, you create an account and repeatedly submit your own links and nothing else to get traffic, you are participating in spam-like behavior.

Spamming

Spamming can sometimes get traffic to your website, but it is not the best way to increase link popularity. Most of the search engines frown upon spamming and have the ability to catch inexperienced spammers within a month or two.

The following link building techniques are considered unethical spamming by the major search engines: participation in unrelated and centralized link farms, automatically generated doorway pages, and false redirects.

Article Submission

Manual and automated article submission is another link building technique that has garnered proven results over the years. Article submission is widely thought to be an ethical way to increase link popularity and get traffic. Nevertheless, there are exceptions to the rule.

For example, article submission that is fully automated but not targeted is usually considered spam. It is also a huge waste of time when compared to other link building strategies. If you want to get traffic and increase link popularity, you must submit articles to the right directories.

CBuying Links

Search engines often advise against buying backlinks as a way to increase link popularity and get traffic. The reason is because it cheats their ranking system and is therefore considered unethical. Even so, there are plenty of website owners who employ this link building technique and reap great rewards.

If you want to give this link building strategy a try, the key is to start slowly by buying only a few backlinks. Buying 1,000 links in one day looks suspicious. You will also want to be careful as to where you buy your links from. Ten quality backlinks will help you increase link popularity and get traffic; 100 poorly regarded backlinks will not. Keep in mind you backlinks need to come from what search engines will consider good neighborhoods.

Back in 1998 or so, dinosaurs ruled the earth. It was okay to wear platform shoes and midriff shirts, your mom hadn’t discovered email forwarding yet, and stuffing a few thousand random links and keywords into your web site was a good way to get to the top of search engine rankings.

A number of tricks emerged during those good old days, which search engines are now savvy to but some web masters still use. These days, stuffing links and keywords is a good way to get yourself knocked out of the top spots. Particularly if you attempt to load invisible keywords for the search engine crawlers only, today’s more sophisticated algorithms will catch the trick and potentially downgrade your ranking. Search engine crawlers still look at keywords, but this is generally to ensure that the content on the site matches the keywords submitted to the search engine.

Before adding new features or content to your site, consider going back through your legacy code to remove any of the following that might be holding you back:

- Irrelevant keywords in META tags, visible tags, or titles
- Invisible keywords targeted at search crawlers
- Links from or to exchanges or link farms
- Links from or to spammy sites
- Ridiculous density of keywords in your site content
- Anything that was intended to increase page rankings at the expense of user experience
- Attributes that smack of spam
- Gateway pages whose only purpose is to re-direct to the actual content

Keeping your keywords short and relevant is good a practice. A good technique for determining the relevance of your keywords is to look into what users are searching for, such as on Google Trends. If your site targets a unique niche, you may want to add in a few – just a few! – related keywords that are more commonly searched for. Check the source information on your competitors’ websites, particularly those who have achieved high rankings in the search engines you’re interested in.

Likewise, your links should be relevant and of high quality. This may mean that you need to check the content and hidden content of the sites you’ve linked to, in order to ensure that you’re not associated with spam-like or poorly optimized sites, or with link farms or exchanges. Solicit links from other professionals in your field or those sites who deal with related information. In all cases the purpose of the linking should be to provide value to your users first, and to increase your rankings second.

Search engines reward quality, usability, and relevance to the user community. You should always keep this mantra in mind when adding information targeted at web crawlers, or when streamlining and updating your site. Search engine sites are web sites themselves, and they must provide unique and valuable services to their users. That means finding the most relevant and useful content, not simply the highest density of related technical data such as links and keywords, and they tweak their algorithms accordingly.

Keep good keyword and link hygiene. Search engines and users will reward your diligence.