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As a result of search engine changes, linking with other sites is becoming an increasingly iportant way to generate traffic to your website. Links done properly will repay the effort and not be subject to the whims of the search engines. No more need to be concerned unduly about algorithmn changes and the “Google dance”.

Why have a Links Page ?

A links page should give your visitors a choice of quality information and resources, not just a web page to improve your search engine rankings. Quality information on a links page is the best long-term strategy to improve search engine ranking.

Search engines are becoming very sophisticated and realise that many sites are putting up links merely to improve their rankings. Always exchange links with web sites that are connected with your site’s theme.

How Do you Find Link Exchange Partners?

One way is to go to the search engines and look for sites that are compatible with your own. Send the webmaster an email requesting requesting a link or phone him or her personally.

How can I tell the web site I want to exchange with has any traffic?

Check the traffic ranking with Alexa (www.alexa.com). This will give you a good idea of its popularity. Another way is to check its page rank with Google. If a web site has a page rank of 4, it is more popular than one with a page rank of 20. Try to exchange links with sites that have more traffic but you must be realistic also.

How do I show my links on my web Site?

You can put your links anywhere on your web site, provided you do not have a large page with links to all kinds of sites. Remember, keep your links relevant to the content of your site.

If you have only a few links, the best way is to have a list with the title of the web site and a short description of its content. Large numbers of links are not recommended as it looks a bit tacky.

Exchange links can be worth the time and effort if done properly. The golden rule is only exchange links with other web sites that have content related to yours.

Link exchange is very necessary for any website. It refers to swapping of Links with one more Webmaster. You can place other webmasters ‘site’s link’ at your website and in return they put a link back to your site from their websites. In this situation it can be said that the Links have been exchanged. Every week, you can save your time to work on your link exchange program to increase the quality and number of your text links out on other websites inside your niche market.

It is a key aspect of SEO and also a starting place of getting targeted traffic. Link Exchange is being used from the beginning of the internet as a way in advance popularity in the eyes of the major search engines. Link exchange is the best way to get a great position in the major search engine results for your given keywords. Your business can acquire high position rapidly by utilizing link exchanges. Even if you get 1000 links all night, does it really mean that your website is important? But the number of links pointing to the website is the only decisive factor to resolve the importance of the website and then search engine results can be influenced easily.

Link Exchange or Reciprocal Link Exchange is the practice of swapping links with other websites. There are many ways to dispose a link exchange with webmasters. Many webmasters are searching for ways to get a higher position with search engines and increasing traffic to their website everyday. A webmaster does it through exchanging links with other websites. To make a link exchange program more helpful, one needs to focus on building a solid exchange program in the proper manner. Many search engines like google, can pedestal your rankings by how many inbound links you have. One can think how this is a simple task. Anyone can just work on exchanging links with any website that is willing to take part. Just sending out an email to every webmaster is not so simple. You can make the biggest mistake that is not relevant to the theme of your website. To exchange links with only targeted websites is the best way to build a solid program and customers would have an interest in your products or service.

The majority of people have the same opinion that having a lot of links to your site is the key to rank well in all search engines. Nowadays, everyone tries to arise with new methods to gain many links as possible while designing a website. The most complicated link exchange today is a link exchange network. In the network, you post a ‘URL’ of another website in your own site and the server posts your ‘URL’ in another person’s website based on a merit or point system. There are also many other people who add in the plan of ‘MLM’ into link exchange, turning the whole linking system into a pyramid. Link exchange makes everybody to post and exchange links in blogs, link directories and link pages. Nearly everyone wish to add in a link directory when designing their website only for SEO purpose.

So, link exchange is an important factor in calculating its searched ranking in major search engines. Therefore, link exchange and other SEO methods to get inbound links should be important. There are really more link exchange contents as contrasted to the site’s main contents. If we are more careful with links, so then search engines would have a simple task of showing appropriate search results.

Anyone that deals with marketing and advertising on the Internet knows that link popularity is one of the main causes for high rankings. And as we all know, high rankings lead to more traffic, which in turn leads to higher sales. The biggest problem with doing link exhanges and using programs that automate the process is that you run the risk of gaining bad links on your site. Bad links lead to reduced link popularity and in turn can eventually lead to being banned on search engines. Everyone can agree that if you are banned from a large search engine like Google or Yahoo, then your website is in trouble. I have come across a few places that allow you to grad good reciprocal links from ranking sites. You want to do more reciprocal linking because it provides an incentive for both sites to keep the links up.

If you already have a large link directory on your site, you might want to think about using the program Arelis from Axandra.com. This gives you the power to control all your links and make sure they are still linking back to you. It also gives you the control to find more targeted links for your website. If you want to find more links for your website, then you should check out Link 2 Me.com. This site allows you to search for websites and then the company gets in touch with that website asking for a link exchange with you. It is very easy and hassle free, which I know will help everyone that is spending 60+ hours on Internet marketing. Any little bit helps. This link exchange program is growing and with the more websites that sign up, which is free, the more potential links for the members. Check it out and increase your link popularity the ethical way!

A link can be understood as a recommendation from one web site to another, but you have to be recommended by pertinent web sites, to be sure you will get the expected results after implementing a wise linking program.

As a football player cannot give the best advice recommending an auto-parts provider in Singapore, a web site that sells discounted plasma TV’s won’t get any advantage by being linked from a lawyers’ firm site.

The first question we need to ask ourselves when thinking about creating a links program is “why do we need to do it?” and the answer is simple as “the more relevant and quality links pointing to your web site, the faster it will be ranked on better positions”.

Then there are several questions that pop up in our minds spontaneously like “to whom may I link to”, “and who should link to me?”, “how many links can I have?” and others. To solve those inquiries I’ve written the following linking basics:

We always have to search for themed links. As said at the introduction, there’s no chance to succeed with links coming from non-related web sites or links farms, moreover, your site can be banned if it’s related or work as a links farm.

Having more links than our competitors is not an indication of success. Search Engines qualify links by their quality and not by weight.

Reciprocal Links vs. One Way Links.
A reciprocal link is easier to get as you exchange links with other (themed) sites to acquire better popularity, which is a good deal for both parties… a good but weak deal. Each time Search Engines algorithms give lower importance to swapped links. Quality one way links (inbound links) are recognized as more valuable by Search Engines and give higher relevancy if you have links pointing to your site instead of exchanged links.

Themed and Authority Links
Themed links are those from business related sites and are the most suitable to link to you or vice versa. A good example of a themed link is a vacation review site with a link to the web site of a resort in Aruba.
Authority sites are those with a very high raking (Google Page Rank 8-10) and because of its importance can send a link to a web site even if there is no match helping the linked site, as for example a news site linking to an online MP3 players store.

Find the correct web sites
We want to focus our efforts on relevant incoming links, so to do that while earning time, you can search for those web sites that are linking to your top positioned competitors for your main keywords, then study how relevant they really are to your web site, and depending on what kind of site they are (informative, directory, business review, newspaper, etc), you can either submit your information for free or pay a monthly/yearly fee to get a one way link to your web site into their pages, depending on their policies.

Being consequent with your optimization process, you should create a good copy for each link to be implemented, including the desired landing page and the linked text. Directories allow you to add descriptions but if you are buying a link from a themed web site you may not be able to describe your site and simply add the optimized linked text and destiny URL.

While selecting a site to place a link (more important if you are buying it) you have to take into consideration the quality of the web site, their ranking at the Search Engines (At Google look the Page Rank parameter) as well as their content, to be sure it is appropriate for your business.
Other factor that you have to look at is their own inbound links quantity and quality, identically as previously researched on your competitors’ sites.

When acquiring (exchanging or buying links) a deal known as a “links package”, even if they are quality and themed ones, make sure their IP’s are different to maximize the results.
If they have the same IP, Search Engines can count them as a single source.

The less outbound links the site that links to you have, the most efficiently your site will get improved. When buying, you can ask how many links are being sold from that specific web site/page.

Search Engines algorithms won’t stop changing their parameters, but one thing that is clear is that receiving optimized text links from quality web sites will always help improving our rankings.

Link Exchanges are a very time consuming project. The time it
takes to find the sites to exchange with, contact them and place
a link on your page can seem like an eternity. The hardest part
about link exchanges isn’t the research, it’s the waiting. This
article will give you some tips to help speed response time to
your requests.

“How long does it normally take?” you ask. The average wait can
be 2 to 3 weeks, sometimes even longer. The reason for this is
that many people operate their web site as a hobby or side
business and may not be on top of their email. Keep these
timeframes in mind before you judge the successfulness of a link
campaign.

The first step is to find sites related to your web site that DO
NOT have a large directory of links posted. You want to link to
sites that have less than 100 links on their link page. Their
Page Rank (PR) should be at least equal to yours. Higher is
better, so always aim for the heavy hitters. Now, on to the
business of saving you time.

Once you have located a site to contact, send a short but
poignant email. If your email is too long, it may not be read.
What should be in your email? First of all, your email should be
personalized. Don’t send the same email to dozens of people,
send one at a time. This will help avoid being thought of as a
spammer. The personalized touch shows you are serious and that
the email was sent by a real person. Nothing says “this is of
little importance to me” like a form letter, so avoid using them.

The letter should also include: The HTML code to your text ad.
This will make it easier for people to add your link to their
site. A link to your link page. This will make easier for whom
ever you are requesting a link from to find your page.

Also, if they ask for you to link first, do so. If you have
already been to their site (and certainly you should have if you
are requesting a link), you will more than likely know if they
want a good faith link up. The email you send them should have a
confirmation that their link is up and that you are requesting a
reciprocal link.

Once you make contact with the web site owner, how long will you
wait? A week? Two weeks? Honestly, it may be a month before you
see your link unless you show some persistence. It doesn’t
always depend on how often they do updates. I would contact them
once a week after your initial inquiry after checking their site
first. They may have placed a link up without notifying you.

So, in summary: Spend time finding sites that will be an asset
to your enterprise to save time by not corresponding with those
that won’t. Succinct, personalized E-mails Include all coding
and links necessary to make it easy on the site you want to
exchange with Research their link policy ahead of time Be
persistent

Link exchanges are very time consuming. It takes patients and
great recorded keeping to keep track of who has and has not
added you. I do this with an excel spread sheet. It makes
keeping track a lot easier to do. Especially, if you are doing
large link campaigns.

Good luck.