backlinkforfree.com/blog

How can one way link building services help you and your business? In the world of internet marketing you probably already know by now that it is a tough and very competitive world out there. There are millions of websites, literally, and each one of them are trying to get customers just as you are. While not all are trying to get the same customers as you are, they are all trying to get customers. Now, your customer base will be a competitive field as well. You have other competition and they do want the same customers.

What can you do? There is a method called search engine optimization. This method is a host of techniques that work together to boost your ranking on the search engine and get your website noticed by your customer base, people searching for your keyword. Now, the problem is that other websites are trying for good ranking on the same keyword, at the same time. They too are trying to implement a good search engine optimization plan.

One method of search engine optimization is using one way link building services. Google uses many different elements to determine page rank. Links are extremely important to Google and the more links you have pointing to your website the better off you are. However, it is not always as easy as that. One way links are very difficult to get and maintain.

There are certain criteria that need to be met. First, these links must be of high quality. The links cannot be placed on link farms; this can actually hurt your page rank. The higher the quality of the page your link sits on, the better it is for your ranking. The links must also be from different websites. This means that each website your link is on, must come from an IP address different from all of the others.

Furthermore, the links must be permanent and one way. At one point in time, reciprocal links were the most common. You link to an important website and they link back to you. However, now a days more importance is placed on one way links than any other type.

Because this is hard to achieve, you can take many advantages of one way link building services. These services are offered by individuals or companies that are experienced in building one way links. They have access to websites that are high quality and accept one way links. Using these services can get your links on websites with high ranks on Google, which is ultimately important.

Provided that you use one way link building services that are reputable and experienced, you will find that your own rank increases and your customers have a better ability to find you and your services. One way links are just one method of search engine optimization that can help increase your popularity in the search engines and ultimately increase your traffic, sales, and income all at the same time, which is important to any business.

Avoid Google SEO Penalties: Which Link Building Services Are Gold?

When focusing your online marketing efforts on link building, it’s quality, not quantity that provides the strong foundation from which other links can be built. Link building services are like panning for gold. The prospector must know gold when he sees it (sites with a high amount of traffic in a related industry are a great start). The prospector must know where to look (starting with the DMOZ and Yahoo directory) and what to do with the raw nuggets he finds (Submit the website, get listed in the directory or email the webmaster) in order to make or request a valuable one-link that will catch the eye of search engines.

There are 3 parts to the gold standard of link building.

1. Link building services that deal in multiple reciprocal links are ‘fools’ gold. Most back links that you pay for have little or no value. There’s a myth among marketers that “more is better” but many back links can actually undermine your site’s ranking. Most people believe the following is true:

“Buying back links is an easy and quick way to the top. It is expensive, but you will get a high Page Rank. You will not spend the many hours of dull link building work” – This is entirely false.

Firstly, Page Rank is an unreliable indicator of a pages value. If you are a PR1 then, in theory, aiming to link with sites that have a higher PR is wise, but it isn’t a one way path to the top. Google openly admits they ‘play’ with the data and it is ‘inaccurate’. Secondly, buying links is a big No! Google is quite rightly rejecting the practice of buying links to enhance your website. Google engineers monitor the top ranking sites for competitive keywords and if they slightly suspect link buying has been involved in your position, you can be penalised, even banned.

This, however, does not mean that you cannot buy the services that help create the most valuable links of all; one-way theme links.

What is a one-way theme link?

Theme equals ‘content’ which includes written content, video, audio anything that adds considerable value to the search results. One-way = your link embedded within quality content/information, then publishing on the web for the general public to access.

The pitfall is that many website owners get swept along with buying link building packages at the lowest price and this puts your website into an inescapable trap. The easier the link is to create, the lower the cost, the lower the cost the lower the value. Google isn’t going to make it easy for you to get links. They want to see you offer ‘value’ along with your links. Your website will probably get blacklisted by Google if you follow the cheapest option. The ‘fools gold’ of link building services is having many thousands of links originating from the same place or from worthless reciprocal link farms or from links created with other website that have no value in Google’s eyes. Google frowns on the practice of multiple back links pointing to a site from just one source. Particularly if the originating site has poor content value, loads of links and a low Page Rank. This is a characteristic failing of ‘link exchanges’ aka ‘Link Farms’ and their link building packages. Google spots these a mile away and will penalise their ranking. Reciprocal links are worthless now as a strategic move, however, tactically they still have their value, it’s better to have a reciprocal link with a high traffic site, then to have nothing at all. So simply linking up to a link exchange script is not only ineffective but also is damaging to your site, particularly if you don’t take the time to assess the value of each site before offering your link to a webmaster or blog owner.

2. Link building services that give you only ‘natural’ links are solid gold. What makes a good natural link may sounds obscure at first, but knowledge of your marketplace, in particular, your customer, helps identifying keywords to include on your website, also known as, on-page optimisation. They keywords provide considerable insight into this industry terminology and allow you to cater your content to the needs and desires of your market. To create the most valuable of links – theme link – involves using a combination of entertaining and informative copywriting (just like this) that solves and quenchers the target markets thirst for knowledge and integrating these keywords – this should be done for each page of your website. Only after that process is completed do you start building links to your website.

Sites that widely promote the trading of links should be avoided at all costs. Google looks for authentic, natural and organically developed back links. Sooner rather than later they will detect artificial links such as those that are openly traded. The obvious link trading networks are easy link partners for first-timers due to the structure of these networks they are wide open to discovery by Google engineers, once the engineers find these sites, they find you links as well, follow them and thus all parties involved are affected, even disqualified by Google.

3. Link building services that give you permanent back links are worth their weight in gold. Back links are critical to SEO and traffic generation. If you are going to invest into a one-way link building campaign, you must get a return on that investment. Steer well clear of subscription back links that take a monthly or quarterly fee for maintaining your ranking. Only ever pay for permanent one-way links. There is only one thing worse than not having a low search engine standing and that is losing your previously good search engine standing.

If you think that getting a solid gold link building service is just a matter of getting out your cheque book, think again. You need to make sure your website is optimised with the correct keywords, and then you embark on a one-way theme-link building campaign. That’s it! The fools gold links, reciprocal links and buying links, can seriously damage your websites marketing efforts. As with all things in life, it is more about quality rather than quantity that customers appreciate and Google rewards you for focusing on.

You know all about Two-way linking, reciprocal linking or return linking. You exchange links. This is a very common phenomenon and is often a win-win situation where you market each other. When it comes to linking I recon that an ordinary web site got 80 percent Two-way linkings of all incoming links. The rest, 20 percent are One-way links (also called inbound links). One-way links involves only one link; one link to your web site from another web site and no return link. One-way links are viewed to carry a higher weight and importance for the search engines (E.g. Google is giving you a higher ranking and a better listing in their index). Why? Getting One-way links are (more) difficult, or more expensive. If you want people to link to you without you linking to them, you have to offer something of value that people will post on their web sites. This can be great content, tools, informative articles, an affiliate program and so on. Listing in Web directories is another way of getting One-way links. There are many Web directories that have a free submission option without requesting a link back.

Another form of linking is Three-way links. I say it’s fraudulent. Why? It is hurting search engines Page Ranking system. Three-way links looks like One-way links, but it is actually a “well planned” (and stupid) trade of links. One webmaster is mastering two web sites and is giving a One-way link to a second webmaster’s web site which contains a One-way link to the first webmaster’s second web site. These web sites are not having great content, tools, informative articles, an affiliate program or what so ever. They are cheating the system and their web sites are believed to be banned and removed from search engines index when detected. Stay away!

Stay also away from automated link exchange services, where you get thousands of links to your site over a night. I say it’s fraudulent. Why? Again, it is hurting search engines Page Ranking system. No web site is good enough, to be world-wide known over a night. Too fast link acquisition is viewed as artificial. Your site’s listing, such as having same anchor text, is repeated on too many web sites. Your site is immediately devalued as it is easily detected by the search engines.

Though, there are many good link exchange services on the web that are not automated. Well, they are somewhat automated but not as they are giving you thousands of links to your site over a night. Many tedious manual link exchange tasks have been automated for you. Finding partners, request and reply sending emails, link code generator, reciprocal link checker, etc.

The number 1 reason of trading links through such a service is to drive real traffic to your site. Real webmasters will visit your site, deciding whether or not they want to exchange links with you. If you trade links, you’re probably book marked and are hopefully receiving visitors from your partner’s web site. You get Two-way links. When it comes to link popularity and search engines Page Ranking system, make sure you edit your anchor text as often as you can. You don’t want that text repeated on too many web sites. There are no secure search engine friendly systems where you don’t have to lift a finger.

So, building link partnerships drives more traffic to your site. But only if your partners are linking to you. Some link exchange services are checking continuously linking between partners who are trading links through their sites. But, you also need to check continuously linking from partners partnered up somewhere else. If you “only” have ten partners, you can revisit their web page where they link you every now and then. But if you have hundreds? Most webmasters do have hundreds of links to their site from partners, partnered up in several different ways.

Due to the huge amount of non honest webmasters that remove the link to your site after you have added their sites, Surfwebtips has set up a hosted remotely service that is checking continuously linking from ALL your link partners. You add your partners to your web Link Exchange Account and your partners linking to you are automatically checked once a week. If you have specified your partners email addresses an email are sent letting them know that you are dropping their listing from your site if they don’t put up a link to you again. You are notified if they remain partners or not. You see all your partners’ link status from your account and you are given a Link Status Report, sent to your email inbox every week.

You add your partners from your account or from your own web site. We have prepared a script for you that are submitting your partners to your account when they are requesting a link exchange with you on your site.

Please,
Enjoy our Link Exchange services! Best regards,