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Website link Exchange Plans

Link exchange plans are just what their names indicate. Internet site owners promote each other’s links on their sites. These are similar to targeted traffic exchange programs in that numerous individuals come together to market every other’s businesses. But the difference lies within the way this promotion is done. In targeted traffic exchange programs, the hyperlink promotion is performed on a separate site directory. Even so, in web page link exchange programs, the promotion is accomplished for the web sites in the participants themselves.

Link exchange is done by means of text as well as banners. The people who wish to promote their sites make their links accessible in the form of HTML codes or banners. These are then picked up by other webmasters and promoted on their own websites.

The main intention is, of course, to obtain as much visibility as possible. When a lot more men and women begin clicking on the ads, the Search Engine Optimization from the web-link automatically increases and still more folks arrive in. Like a lot of other SEO strategies, implementing a suitable web-link exchange program helps you to get far more eyeballs in your web site.

But there is really a distaff side of web page link exchange that you simply need to think of. You ought to market our website web-link only on sites that are equal to or greater in popularity than yours. Submitting to a low ranking internet site will do nothing to your Page Rank. Similarly, you must not accept web-sites which are quite low in status than yours. This will adversely affect your personal Page Rank.

You can get cost-free websites for web page link submission as well. For this you must contact the web page owner directly. Use a service including ‘Who Is’ to know who the owner of a particular web site is and their mail contact so that you simply can communicate with them directly.

Link exchange is often a incredibly very good procedure of bringing in customers to your site; nonetheless, if you’re looking for targeted customers – i.e. targeted traffic which will be really enthusiastic about purchasing your products – you may must look harder and use some other procedures in conjunction with this.

E-mail Advertising

E-mail advertising is based on lead generation. Leads are people who have performed some activity in your web site or on an affiliate internet site – for example adding themselves to an opt-in listing, downloading an eBook or subscribing to a newsletter, etc. – and have given their email id in the process. The email id is known as ‘the lead’. The collection of all these men and women is identified as ‘the list’.

The actual course of action of email advertising and marketing involves sending informative content by means of email to these individuals in your list. The emails ought to be content-rich, providing them one thing of value and quite subtly nudging them to perform some further action, including visit your website for an offer or a totally free gift. Though the eventual intention is selling the product, it isn’t performed blatantly in email advertising and marketing.

Email marketing brings in a lesser flow of targeted traffic than other methods generate. Despite that, marketers use this technique prominently. The primary reason for that lies with the fact that the low targeted traffic brought by this approach is all targeted customers. The folks who have opted into become part of your list are people who are enthusiastic about your listing. It is extremely simple to obtain them to convert. This is the approach they refer to when they say – “Get the customers to come to you; don’t go to them yourself.”

But the success of this technique lies inside your electronic mail. You have to take care that you just provide a thing of immense value that these individuals can use. These can be:

Motivational material

Some latest news about the industry

A simpler method to do ordinary things related to the niche

A set of tips, pointers or guidelines

Directions for getting freebies and discounted offers within the niche

Achievement stories of other folks

A short but effective ‘how-to’ guide

…and so on. People are seeking such data on the Internet anyway; when you send this directly to them within the inbox, your credibility increases. Not only do you get visitors, but you also get repeated traffic and conversion.

Link building and building links, these are the terms you hear all the time. But these are the things that you should be actively doing if you want to score with the search engines. If you have a new website and if you are new to this, here are some search engine optimization tips that you can put into good use immediately.

What is link building?

This term basically means a process where you try to get as many sites pointing to your website. The more important point here is not link building, but effective link building which has a direct impact on your search engine optimization strategy. In my point of view effective link building means getting lots of relevant websites linking to you in a slow manner.

To further prove this, just do a search on some high competitive keyword term. Lets take \”weight loss\” for example. The site that comes out top in Google is not related to weight loss at all. It is very popular information portal that has many people linking to it due to its authority on the net. This proves that power link building is the key to winning in the search engines.

Your link building strategy cannot be just getting links from irrelevant sites linking to you. The best way which many other top seo experts recommends is to get relevant sites linking to you too. This will tell the search engines that your site has many votes from other sites that are in the industry and this proves that your content is highly useful.

Another warning tip for you is that please build your link slowly. This will show Google and the other search engines that you are not manipulating the system and that the votes that goes to your site is organic and natural. Take your time and get high quality links from 3 to 4 sites in a month while you build your site up.

Do not get to rush in getting you back links. If your website is new, Google would not rank you so fast or get you into the top of the search engines. If you notice, the top websites are really old like about more than 5 years. This shows that you have a serious site and it is here to stay and just a hit and run website which Google despises.

Lets get into your effective link building strategy to boost your search engine rankings. First of all, search for high quality relevant sites and try to get link exchanges from them. If your site is new, you can offer them two links for one link back from them. That means, one link from your link page and one link from maybe your tier two pages. Get you linking building started string but naturally and gradually. Avoid spikes. Submit some high quality articles to article directories. Maybe one or two articles per month.

Avoid link farms at all cost. You do not have to purchase links if it out of your budget. You can however buy one link from really high quality reliable  link brokers to raise your Google Pr ranking. This will also make your website attractive for people to trade links with you.

Link exchange (exchanging links between sites to attain higher placement on search engines) is a effective site optimization techniques. Though it’s not exactly as effective as it used to be a decade ago, it’s still a very well working technique to establish authority of a website and improve its standing in the search engine rankings. Let’s look at the exact steps that make for a no-hit link exchange campaign. Link exchange (as well as any link building means in that respect) is built-up on 2 things: quality and relevancy. You need to make sure that the websites you exchange links with are trusted and established sources on the web and are in the same niche as your website or are complementary in some way. That brings us to the first stage of linking campaign. Keyword Research To find relevant sites you need to set the keywords these sites can be found by. Take your general keyword list that you target in your search engine optimization campaign and enlarge it with search terms from neighboring markets. E.g. if your site is devoted to electric guitars, you can as well seed in key phrases that describe effect pedals, amps, musical theory, picks, recording gear, etc. As soon as you’ve made up a list of search terms you can move on to the second stage of link exchange. Looking For Link Partners Running a search on Google and other search engines is anobvious and a very efficient means to search for relevant link partners. Search for the keywords from your keyword list and you’re sure to get scores of relevant options. Don’t just focus on the first page of search results. In fact you would be better off starting with the second or third page, because web sites that are already at the top are less likely to be interested in link exchange. Pick The Best Link Partners Once you have got a list of relevant web sites it’s just about the time to run the quality control. Although any relevant link is good for your search engine rankings, links are not valued equally. SEs tend to have more trust in .gov and .edu websites, so textual incoming links from these domains are more effective. Don’t be obsessed with PR thoughremembering that it’s just 1 of the factors in the search egnine ranking algo. It’s not a bad idea to check the linking profile of a website, i.e. the sites it has links to and those that are linking to it. Exchange links only with websites that are not involved in a ‘bad neighbourhood’ and are not affiliated with shady websites. Generate Links To Your Link Partners Before you start sending out link exchange requests to admins of the web sites on your list it’s recommended to act first and set up links to them from your site. Generate a partner directory with links to your potential link partners and mention it with the exact page URL, anchor text and description when asking for a link back. Contact Partners With Link Barter Requests Link barter requests are the type of email every webmaster gets daily. A lot of them are automatically generated by link exchange bots, therefore if you wish to improve your chances to secure a link try to sound as personal and specific as possibly. Address each person by her name, mention their site and by all means sound nice. Control Your Link exchange Efforts Getting a link back to your site is not yet the finish of the link exchange program. It’s rather the start of a new step. Now you have to make sure that the link rests in place with the right anchor parameters. With hundreds of links it’s not feasible to monitor them all by hand. The optimal way to check your links is with the help of some link exchange software. This way you can save a lot of time and monitoring your links quicker and more accurately. Such software is also quite useful on all other steps of link building: when looking for partner websites, assessing the link value, mailing out link exchange requests and so forth.

This article is a follow-up to an article I wrote about On-Page Optimization. On-Page optimization enables each of your web pages to make the most out of the mojo that they have — but you need inbound links to create that mojo in the first place.

I use the term “mojo” as a generic descriptor for the importance given to a web page or a web site based upon inbound links. Similar terms include page rank, site rank, trust rank, and authority. Those terms tend to carry too much linguistic baggage, so I use the term “mojo” for simplicity unless another term is specifically required.

Mojo is created by getting inbound links to your web site and to your web pages.

Getting inbound links is one of the most important, and time consuming, tasks involved in SEO.

Here are a few tips to generate inbound links. Each of these tips are appropriate for some web sites, but none are appropriate for all web sites. Select the link building strategies which are most appropriate for your specific web site.

Submit to Web Directories

Start with big slow directories like the Yahoo Directory and the DMOZ Open Directory Project, but don’t stop there.

Search out the small directories which are dedicated to topics relevant to your web site.

For more suggestions on finding directories to submit to, read How can I find web directories?

Reciprocal Linking

Write individual e-mails to specific webmasters whose web pages compliment your own and tell them that you would like to trade links with them.

Make sure to personalize each e-mail, or your e-mails will be quickly deleted as spam.

To achieve the best results from your e-mail, include the following in your initial e-mail:

* Mention two positive items about their web site, so that they know that your e-mail is not a generic spam.

* Include directions to the specific web page where you have added the link to their web site.

* Mention the Page Rank of the page where you have added a link to their web site.

These web sites exist to help you search for reciprocal link partners in the same market niche’ as your web site:

* Find Link Partners

* Link Partner Finder

* Themes Reciprocal Link Finder

Write Articles for Other Web Sites

One method for getting inbound links is to write quality articles and submit them to other web sites for publication.

Each article should include a link back to your web site.

These links are better than links from link pages, because there tend to be very few outbound links on the article page.

Write a brief article on some topic related to the topic of your web site. Do not write an article about your web site, but write an article that would be interesting to people who would also be interested in your web site.

Send this article to webmasters who maintain web sites on topics similar to the topic of your article. Explain to them that they can post your article for free on their web sites, in return for a link to your web site.

To find web sites to submit articles for publication, visit Where can I submit an article for publication?

Create and Submit Press Releases

Write press releases about your web site and submit them to press release distribution services.

To find places to submit press releases for publication, visit Where can I submit my press release?

Join a Reciprocal Link Program

Reciprocal linking programs exist to help webmasters share links with similar web sites.

Some of the reciprocal link programs are:

* Link Market

* Info Wizards

* LinkExchanged

* Link Partners

* Links-Pal

* Linkateer

* Webmaster Link Exchange

* GoTop Link Exchange ($19.95 fee to join)

* LinkLeads

* Link Traders

* LinkExchangeIt

* SiteSell

* 123ExchangeLinks

* Ads4Links

* Spocka

* Links For You

If you have a blog, try blogLinker, the automatic link swapper for blogs.

These link networks can generate a lot of e-mail. You will probably want to create a new e-mail account just for these networks.

Join the DigitalPoint Ad Network

The DigitalPoint Coop Advertising Network enables you to automatically trade links with thousands of web sites across the Internet.

Join a Reciprocal Linking Forum

Several web forums exist for the purpose of sharing and trading reciprocal links. These linking forums include:

LinkRequests
Link Trade Forum

Start a Reciprocal Linking Program on Your Web Site

You can also setup a reciprocal linking program on your own web site.

For more information on setting up a reciprocal linking program on your site, read How can I add a reciprocal link manager to my web site?

Start or Join a Web Ring

You can use an existing web ring service such as WebRing, or you can create your own web ring using the PHP-Ring webring script.

Join or Create a Top Site List

Search for top site lists which are relevant to your web site.

Add yourself to the existing lists. If no relevant top site lists exist, create one.

Provide a Useful Service

Create dynamic content on your web site which other web masters can include on their web sites by linking to it.

Every webmaster who uses your content automatically adds a link to your site.

Firearm News is an excellent example of this. If you add a small bit of JavaScript to your web page, your users will receive up-to-date news on firearms.

Of course, you will also have to contact other webmasters to let them know about your service — perhaps even with a press release.

Buy Links

If all else fails, you can always buy links to your web site.

At first I want to tell you something about link building basics. Link building is about getting inbound links to your website /link popularity building/ and it is one of the most important aspects when evaluating the quality of a website. Our intention is always to get more visibility and traffic to our website through these links. It is a part offpage search engine optimization /SEO/ and you have to do it, when onpage optimization is done correctly.

With link building you will improve your link popularity and that is important because every search engine /Google, MSN, Yahoo …/ now consider them as a part of their ranking algorithms. It is inevitable part for achievement TOP 10 position in search engines and for the good Google Page Rank as well.

For those who don’t now what the page rank is, here’s the explanation. Google is measuring the importance of the websites with the scale for ranking called pagerank /it is from 1-10/. When you install the Google bar, there you see the pagerank of your website, the higher is the better.

But now, let’s start with link building process. We know 2 types of link building in term of linking:

1. One-way link building

2. Reciprocal link building

The first one gives more importance but it’s harder to get. Here are some simple but effective tips.

1. Getting one-way link is not so easy, because your website must provide some useful and quality information for your visitors so they will link to your site without asking them. Be sure to always create on your website an important page and name it “Links to us”. It helps your visitors to copy and paste the HTML code to their websites; you can also create a small banner ad. If your information on your well designed website is interesting, useful and up-to-date people will certainly link to you without asking. These sort of inbound links are natural and valuable, but this is not the only method to get one-way links. Here is the next:

A, Submitting to the popular and niche directories /the most important free directory is DMOZ.org and paid Yahoo directory/.

Find for your website suitable directories and pages accepting your site. Put into Google, Yahoo and MSN the following word and keyword combination:

“add url” “your keyword” “no backlink required” ,

“submit url” “your keyword” “no backlink required” ,

“submit link” “your keyword” “no backlink required”

By typing these queries to Google you will directly find thousands of one-way links.

B, Submit your website to the article directories

Write an interesting article about your business or interests, but never trade in your article. Try to provide interesting information. If you don’t have time write or you don’t know how to do it you can hire some freelance writer who will do it for few bucks.

Search for article directories, simply type a query to Google:

“submit your article”,

“submit article”,

“add your article”,

“add article”

With these queries you will find hundreds of free article directory sites!

Don’t forget to promote your articles and website at digg.com, del.icio.us, technorati.com, furl.net, rawsugar.com, simpy.com, shadows.com, blinklist.com, my.yahoo.com, google.com/reader, my.msn.com, bloglines.com/help/share.

C, Submit your website to the forum sites

Another way to generate one way links is by participating in forum debates. There is also the possibility to leave your signature and URL. Many forums allow you to register, add a relevant comment or thread and sign your comment with a website. Some forums are so popular and visited that search engines visit them often and can generate a free traffic for you.

D, Leave a comment on other blog sites.

Search for the blog sites related to yours where you can leave a comment.

Type a query to Google:

“Leave a comment” intitle:”your keyword”

“Leave a response” intitle:”your keyword”

“Leave a comment” “your keyword”

“Leave a response” “your keyword”

Always read the corresponding article /blog/, make only on-topic and useful comment, but be careful not to spam.

If you have a blog site, be sure to submit it to blog directories.

E. Press release distribution

Next possibility to get one-way links and visibility is to submit a press release about your site to PRWeb, PRLeap. These sites distribute press releases to major news outlets and syndicates.

F, Email newsletter directory submission

Find email newsletter directories you can get the value from advertising in the newsletter and then benefit from the link in the website archive.

Some newsletter directories:

Ezine-Universe.com, Zinos.com, BestEzines.com, InfoBot.net, LifestylesPub.com, …

G, Buy one-way links

You can also buy links from high ranking sites. It can bring you some traffic and increase your page rank but have to pay for linking back from $10 – $200 monthly depending of the pagerank and position of your link on the website. Quality text links ads you can get from textlinkbrokers.com

There are lots of link brokers out there waiting to sell you a link from a high ranking site. These may have value but I like to look for well established, relevant newsletters that sell ads AND archive past issues on their website

H. Beware of Link Farms you may often heard about getting thousands links but it is not effective and that’s not the way to go.

2. Reciprocal Link Building

The easier way to getting links is asking website owners or webmasters for link back to your website for their link. Always put their link to your website before you asking for a links exchange. It’s harder to say no when you link them back.

To find your competitors backlinks in Goggle, MSN and Yahoo type the following:

Link:www.yourcompetitorwebsite.com try to get backlinks from these sites

Let’s see how to find another link partners in search engines:

“add url” “your keyword”

“submit url” “your keyword”

“submit link” “your keyword”

“your keyword” “link exchange”

Quality reciprocal links you can find by typing the previously mentioned queries in directory.yahoo.com and dmoz.org.

Link popularity building is not an overnight process; it has to be doing properly, continuously, day by day or week by week. You may use some link building software, but when you build links always vary the link building techniques and after 3 6 months you will see how your link popularity and traffic are increasing. You can check your link popularity at http://searchengineoptimization-submission.com/link_populariry.php

Link exchange is a method to get more traffic by stealing another website’s traffic. That means you need to have a link to your site, at another people website. How to do that? Simple, just ask the webmasters to put your link on his site. Is it that simple? Not everyone want to put your link that easy. Here are 5 tips for you to have your offer for a link exchange is accepted.

1. Before you contact webmasters and offer a link exchange, you should place a link to their site on your website, to assure them that you will provide a quality link. This way, they will believe you that you are serious to offer a link exchange.

2. Create a subject email title that will encourage them to read your email. Some people think that every email from any person they don’t know is a spam. Tell something about their site or product, so they will open it because they think you are a potential customer.

3. Start your message by talking about their website. That you have visited their website and you found interesting about it. Explain in detail about your product/service and then ask them to exchange links with you. Just tell many good things about their website and treat them like a king because they are your potential partners.

4. Tell them clearly that you have placed their link and tell that it just only one click away from your website. Convince them that your website is having a lot of traffic everyday and they will get benefits from that.

5. Tell them that if they don’t reply your email in a couple of days, then you will consider that they don’t want to exchange links with you and you will remove their link from your site. Without any deadline, they will forget to response your email.

To know more about proven affiliate tactics to earn money in days, you can download my new e-book ‘Internet Marketing Success’ in my website. Click here: Magic of Wealth

Link building has always been a hot topic. In the beginning of the web hyperlinks were virtually the only way to get visitors to a site, because search engines were in their infancy. When search engines grew to be the major source of the web traffic, links didn’t lose their weight, as search algorithms started to rank sites according to the quantity and quality of their incoming links. And today links become increasingly important with the growing significance of the new Web 2.0 social networks.

Link Popularuty Building Strategies

Thus, links rule the Internet. Once a routine task of a webmaster, link building has emerged itself into a full scale industry with millions of dollars in turnover. Ranking algorithms perceive links as a proxy for a human judgment, or a user’s positive endorsement of a page. The idea is as follows: a user discovers a page, likes its content, links to the page, and the page gets higher ranking. This is the so-called ‘natural way’ of acquiring links. The natural way of acquiring link works is too slow and can be pretty unfair. New pages on big and established websites are far more likely to be discovered by web users, and these pages will get the major part of the new links (like 90%); while new pages on fresh sites will get trinkets.

Since the natural way of getting links for a new website can take forever, some additional boost is required. There are many strategies of link building able to ensure you some initial ranking and exposure, which are necessary to make the ‘natural way’ work. Some of these strategies can be very tricky and do more harm than use. So it is critically important to keep in mind the following tips of link building.

Link Building Tips

Be a user when building links. The point is to make your link exchanges look like they are acquired the natural way. Make sure that your links appear in places where search engine expect them to be. This should be pages relevant to your content. Link must be in the page copy or in a sidebar possibly among the other links pointing to pages also relevant to your topic. The anchor text must look naturally – so no keyword stuffing.

Analyze your own motives of linking to the sites you like. What motivates you to cite a web resource? Is it a collection of online tools or handy tutorials? Or may be it is a provoking title? Apply this ‘reverse engineering’ to your pages, and use unique interesting content to attract links.

Avoid things that can damage your reputation in the eyes of search engines. No link farms, suspicious looking websites or poor quality link exchanges. Forget the reciprocal links – they no longer have any significant weight. Do not participate in three-way or similar linking schemes – these attempts to disguise reciprocal linking are easily to detect. NASA managed to get a man on the Moon with computers less powerful than a GameBoy, so why do you think Google can’t discover link triangles with all the computing resources at its disposal?

Buying links. This practice is pretty much discouraged by Google, because it undermines the idea of the proxy for human judgment. So you have to be especially savvy when buying links. Avoid link trading sites or any site publicly announcing that is sells links. Don’t mix buying links with paid advertising. You pay for an advertisement on a high traffic page expecting visitors referred by your ad. Buying links has a different purpose – increasing your link popularity.

Do not be obsessed with backlinks. There is an intense focus on link building but not enough focus of content creation. Links must reflect the quality of content. If you think your site has not enough incoming links, you should think about how to improve the quality of content and make it more appealing, not about more link exchanges.

Link penalties. Many people are afraid to get penalized for linking or being linked by fishy websites. If there is a need to put a link to a site which you do not want to be related with, use rel ‘nofollow’. Google confirms that this attribute is critical in link analysis, so you should be fine. Links from dubious sources to your site are out of your control and all the major search engines assure that they don’t punish people for that. However too many links from such sites (like tens of thousands) can bring an unwanted attention of search engine quality teams. They can ban your site if they found you responsible for boosting your rankings, but you can always submit reinclusion.

To sum up:

Make your linking strategy look natural. Avoid the known patterns of artificial link building and do not obsess with links at the expense of content creation.

In order to achieve top 10 ranking in Google Yahoo and MSN you need to properly optimize your website for a specific keywords related to your site topic. If you optimize for wrong keywords, you are unlikely to see any results.

There are many software’s available to help you achieve search engine optimized (SEO) pages. XSitePro software will enable you to pinpoint any issues with on-page optimization and will guide you to correct these problems in step by step manner.

Link exchange or off page optimization plays a huge role getting higher search engine rankings. Here are top 6 tips for managing effective link exchange campaign.

1. Use a link exchange management script for managing link partners. A link exchange script will save you time and efforts to effectively manage link partners. Webmaster would like to exchange links with your site if you have link exchange script installed on your site. Make sure you link to link partner page from your home page.

2. Try to achieve PR2 (page rank) to PR3 with your link partner section to attract authority websites to link to your website. Use article submission with link back to your site to get one way links back to your website and improve your page rank.

A) You can submit articles to 450 article directories using Article Post Robot.

B) Use Link Directory Submitter Software to submit to high PR directories.

3. Once your website has achieved PR2 to PR3 then you can find authority websites with high search engine rankings similar to your website theme for link exchange. Never exchange links with non-relevant websites and link farms. The search engines will lower your ranking if your site is linking with link farms. 1 relevant link is better than having 10 non-relevant sites linking to your site.

4. Never exchange link with website which are banned from search engines, sites which are not indexed in the search engines and whose PR is equal or less than PR1. Never exchange links with link farms as link farms are considered spam sites in search engine’s eyes.

5. Make sure you do not have more than 25 links pointing out from your link partner pages.

6. Search engines are looking for a constant and gradual increase in links pointing to your website. Getting a quick spike in links may be perceived as spammy in search engines eyes. So make sure you are constantly exchanging links over the time with other websites to increase your site rankings.

Why Link Exchange is so important?

All the search engines basically determine the rankings through the links that a website and its sub-pages has. In case of link exchange quality is more important than the quantity. By exchanging links with good and optimized websites, it helps the websites to get the top rankings for their prime keywords in search engines. Text links are the most important than the image links, because search engines can read and understand texts, but ignores images. Link exchange will be beneficial for both the websites that has exchanged links externally (outside own website). A single link from a related website is more important than hundreds of links from completely unrelated websites. So, quality and similar related websites links are the basic theory to determine the search engine rankings.

A complete solution on how to exchange links? in step by step method for beginners.

Use text links, avoid image links.

Anyhow, if you have used image links, then always make sure to put your keywords in the alt tags.

Put your prime keywords in text links and always insure to put a short descriptions of your website/page in minimum of 20-30 words or more if allowed.

In text links if you are not allowed to add descriptions then always try to put a short descriptions in title tag. E.g.:hover your mouse over the text Link Exchange Tips, No Tricks

Avoid repetition of keywords, repetition will lead to low rankings.

Always try to exchange links from related websites (e.g. if you have a football league website, then a link from other sports websites will be known as related website links)

Never, exchange links with unrelated websites/pages.

Always ensure that the website that you are exchanging links with, is well optimized and has a good content.

Never try to exchange links in quick sessions. Since search engines ignores or does not index those sites who gets bundles of links in quick time.

Give your link exchange works few hours every day, to ensure that you get limited but quality links.

Mainly for new websites, avoid exchanging bundles of links in quick sessions.

Avoid creating a link/links.html file, since search-engines do not index link/links.html files, often.

Always make a ‘resources’ (any appropriate name) folder and create an index.html file for that named folder and create appropriate html files for appropriate links going into them. (a sort of web-directory)

Never, never exchange links with pages bearing more than 50 back-links. Generally 25 is appropriate and should not be more than two clicks away from the index/main page.

Always ensure yourself that the page/website you are exchanging link is being indexed by the search engines or not.

Also ensure on your own that the page/website you are exchanging link with, is not being blocked by any scripts, or disallowed by robots.txt, or disallowed by using noindex, nofollow on html page.

Avoid linking to those tricky and false websites, and if possible inform already linked websites about the matter and ask them for link-exchange, if related to your websites.

Links from the main/index page of the related website is the most quality link that a website can get. But, never try to place more than 20 back-links in index/main page.

Exchanging links with your competitor’s back linking website/pages are also the quality links that a website can get.

Never post your website links to FFA, Guestbook, or other unrelated areas. Since search-engines completely ignores such links and may penalize your website.

Site bearing good Google page rank are appropriate for link-exchange. Generally 4+ Google page rank is great for link-exchange.

Exchanging links with old website is excellent.

Link exchanging with new websites, with decent Google ranking at first, but bears quality contents and is well optimized, is also an excellent option for exchanging-links, since new websites bears less outgoing links than the old websites.

While exchanging links for homepage of your website, also try to exchange links for sub-pages of it, for better ranking for that particular sub-page.

Personal verification of the linking partner’s website is recommended.

Check for total incoming and outgoing links for whole website or for particular sub-pages of your linking partner’s website and off course of your own before getting link exchanged.